Prevailing conditions

Australia Post has recently increased the postage price from AUS $0.70 to AUS $1.00 per standard letter. The implication of this price increase is that your costs for direct mail increase significantly, making your campaign ROI more difficult to achieve.

To avoid the negative impact on your operations, it is important to ensure your mail reaches the intended destination without being returned to you. One way of ensuring this is to have your mailing list cleaned and updated prior to direct mail campaigns to eliminate wastage and reduce post related costs.

Why Datawash is better?

▪ Faster service and better value for money.
▪ Accurate and extensive databases. Updated weekly.
▪ Web Portal for immediate address processing.
▪ Comprehensive summary statistics report confirming the accuracy of your current mailing list at no charge.

Reaching targets

Connect with your audience accurately

Datawash can help you

At Datawash we provide advanced address hygiene and telephone appending services for organisations with direct marketing databases.

Please Login by entering your username and password, or Register with your details if you are new to this site. Once registered, you may upload files for processing and access other areas of this website.

We are specialists in cleaning customer address lists including the use of the Australia Post National Change of Address database (NCOA), Inactive Address file (IAF), our own advanced duplication detection services and providing Telephone Appending services.

We offer a high level of flexibility and tailor our services to organisations of all sizes.

Benefits to your business include:

▪ Ensure your address details are clean and up-to-date.
▪ Quickly identifying valued customers who have moved address.
▪ Highlighting at risk valued customers who have moved.
▪ Reducing postage costs, printing and administration.
▪ Saving employee resources to administer and handle postage multiple times.
▪ Increase your telemarketing effectiveness.

Quick facts

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In the five years prior to the 2008 Census, 9.2 million people, or 43% of the population aged 5 years and over, changed their place of residence in Australia.

Of all the people who moved within Australia during this period, the majority (90%) moved within the same state or territory (where roughly 47% moved within the same suburb/locality) while the remainder moved interstate.

People aged 25–34 years were the most mobile age group, with 75% having moved within Australia in the previous 5 years, while those aged 65 years and over were least likely to have moved. (Based on Australian Bureau of Statistics data)

Data Security

Datawash values the security of your data extremely highly.
All confidential data uploaded to or downloaded from the Datawash portal is protected by SSL Certification and proprietary encryption.
Cloud systems are not used in any manner. Client data resides on a single machine during processing.
Datawash services are governed by and adhere to the Federal Government’s Australian Privacy Act. No client data is shared with other parties and is deleted from the Datawash servers within 7 days of processing with written confirmation of its purging.