Address Validation and why it is important for your business
Businesses of all sizes understand the importance of an up-to-date and accurate addresses in their customer database. Address Validation is the initial step of ensuring the accuracy of a customer database. Whilst some businesses use their database as a regular business tool, others use it intermittently, however in any instance the information including addresses needs to be correct.
A database is the foundation of communication between a company and its customers and/or clients. Whilst electronic correspondence is used in everyday business, often we need more than an email address to maintain a healthy database. Name, email, phone number and address are imperative pieces of information that can be utilized by any business when deciding to use different forms of marketing by post; including sending brochures, invitations and information.
Sending invoices and shipments also require accurate addresses.
If you have a database with the precise address information, you are also able to gather important facts and statistics about your business. You can start to learn about your audience’s analytics, demographics, spending patterns and ‘what type’ of people are using and choosing your business.
Around this time of year, we’re all busy sending out holiday wishes and thanks for this year and the year ahead. If you’ve invested in a healthy database, you can ensure that your Christmas card list will end up in the right letterboxes.
If you need a database cleansed and validated, get in touch with Datawash, a real-time address validation solution provider. We use Address Matching Approval System (AMAS) approved software to begin the process of refreshing and capturing the information that will bring your business successful ROI, whilst improving customer retention.
Through Address Validation, you'll ensure that your marketing material, invoices and shipments reach their destination. You'll also reduce wastage and excess print or delivery costs with compliant addressing. It’s a no-brainer when you’re a business looking for efficiency and accuracy in their processes.