Telephone appending is the process that uses the name and address information and other available data sources on a business’ database to find phone numbers pertaining to the customers on the database.
Absolutely! Telephone append helps any business that has customer database of any size and communicates intermittently with its customers on the phone or conducts telemarketing campaigns to both existing and new customers.
Datawash are your advanced database cleaners. There are a few names that it goes by; data cleansing, data scrubbing or data cleaning, however the method and outcome are the same for all three.
Businesses of all sizes understand the importance of an up-to-date and accurate addresses in their customer database. Address Validation is the initial step of ensuring the accuracy of a customer database. Whilst some businesses use their database as a regular business tool, others use it intermittently, however in any instance the information including addresses needs to be correct.
Most medium to large scale companies have a large amount of data that can be utilised to evaluate customer behaviour. The importance of analysing this data for your business is to narrow down on your target audience, patterns of engagement and ultimately how your customers like to spend their money. Once you know this important information you’ll ensure ROI, client retention and control strategies to best suit the needs of your customers.
Data cleansing is the process of finding, identifying and resolving corrupt, incorrect, or irrelevant data. It’s also referred to as data scrubbing or data cleaning. By data cleansing you are protecting your data for reliability and consistency, ensuring you’re getting the most out of your data.
Building up your marketing database is an important tool for many reasons when it comes to your business. Your database is the stepping stone in providing direct marketing between your business and its audience. It’s one of the most effective ways to send out important information, lead generation, growth and conversion and support your ROI. A strong marketing database is essential to your business model, from large corporations, right down the line to small businesses. You can create segmentation and target audiences to suit your message, it’s simple if you’re organised. However, if you’re not, your system starts to breakdown.
According to the research from TDWI most businesses spend more time filtering and cleaning their database rather than actually using it. Let’s be honest, who has time for continuous database maintenance when your time can be better utilised elsewhere?
All or most businesses have a marketing database that is used regularly for communication purposes between their business and its customers. A healthy database allows a business to turn leads into sales, promote an offer or sale, share an event or relevant news or simply keep its audience engaged. However, over time, situations may change; staff recruitment into different roles, businesses expand and relocate and people generally move on. These variations and more can happen on a regular basis within any organisation.
What is database cleaning? And why can it get dirty?