Over the last five years technology has brought us to new levels of digital marketing. It wasn’t so long ago an email was enough to capture the attention of its audience, however this is no longer the case with the use of many online tools now saturating the digital market. Pressing send on an email and hoping it reaches its intended recipient with surety it’s going to be read, isn’t always the smartest approach to business communication and marketing. We now have Facebook campaigns with lead generation; however there’s still no guarantee of a positive experience for businesses with Facebook’s ever changing algorithm.

Since 2 October 2017, Australia Post increased their prices.  These price changes affect all services which can often mean the beloved, personal form of ‘snail mail’ can cost more than what is in the envelope.