Address validation is an important tool for any business. It ensures accuracy for your address data so that you’re not wasting time and money. It can be a costly exercise when you’re sending a large amount of mail out to many different addresses. It can be even more of an expense if your mail is not ending up at the correct address! 

Data Cleansing or Data Scrubbing – Benefiting Marketers

When people pass away, mail is no longer appropriate.

“I gave a letter to the postman, He put it in his sack. Bright in early next morning, He brought my letter back. Return to sender, address unknown. No such number, no such zone.”

National Change of Address (NCOA) is a service that assists businesses to update their customer database with new addresses of their customers when they move.

Database Cleansing is a process of identifying and modifying corrupt or erroneous characters or items from a record or database and finding incorrect, imperfect, wrong or extraneous parts of the data and then replacing, modifying or deleting the unclean data.

Over the last five years technology has brought us to new levels of digital marketing. It wasn’t so long ago an email was enough to capture the attention of its audience, however this is no longer the case with the use of many online tools now saturating the digital market. Pressing send on an email and hoping it reaches its intended recipient with surety it’s going to be read, isn’t always the smartest approach to business communication and marketing. We now have Facebook campaigns with lead generation; however there’s still no guarantee of a positive experience for businesses with Facebook’s ever changing algorithm.

Since 2 October 2017, Australia Post increased their prices.  These price changes affect all services which can often mean the beloved, personal form of ‘snail mail’ can cost more than what is in the envelope.