Here's why you need to clean your marketing data regularly

Building up your marketing database is an important tool for many reasons when it comes to your business. Your database is the stepping stone in providing direct marketing between your business and its audience. It’s one of the most effective ways to send out important information, lead generation, growth and conversion and support your ROI. A strong marketing database is essential to your business model, from large corporations, right down the line to small businesses. You can create segmentation and target audiences to suit your message, it’s simple if you’re organised. However, if you’re not, your system starts to breakdown.

Data Cleansing: Why do you need to do it?

According to the research from TDWI most businesses spend more time filtering and cleaning their database rather than actually using it.  Let’s be honest, who has time for continuous database maintenance when your time can be better utilised elsewhere?

Why your company needs Datawash

All or most businesses have a marketing database that is used regularly for communication purposes between their business and its customers. A healthy database allows a business to turn leads into sales, promote an offer or sale, share an event or relevant news or simply keep its audience engaged. However, over time, situations may change; staff recruitment into different roles, businesses expand and relocate and people generally move on. These variations and more can happen on a regular basis within any organisation.  

Address Validation

Address validation is an important tool for any business. It ensures accuracy for your address data so that you’re not wasting time and money. It can be a costly exercise when you’re sending a large amount of mail out to many different addresses. It can be even more of an expense if your mail is not ending up at the correct address! 

Return to Sender, Address unknown

“I gave a letter to the postman, He put it in his sack. Bright in early next morning, He brought my letter back. Return to sender, address unknown. No such number, no such zone.”

Data Cleansing

Database Cleansing is a process of identifying and modifying corrupt or erroneous characters or items from a record or database and finding incorrect, imperfect, wrong or extraneous parts of the data and then replacing, modifying or deleting the unclean data.


Datawash values the security of your data extremely highly.

All confidential data uploaded to or downloaded from the Datawash portal is protected by SSL Certification and proprietary encryption.

Cloud systems are not used in any manner. Client data resides on a single machine during processing.

Datawash services are governed by and adhere to the Federal Government’s Australian Privacy Act. No client data is shared with other parties and is deleted from the Datawash servers within 7 days of processing with written confirmation of its purging.